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Full Product Details

Author:   Mark Dixon
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.320kg
ISBN:  

9781032421025

ISBN 10:   1032421029
Pages:   284
Publication Date:   09 August 2024
Audience:   College/higher education ,  College/higher education ,  A / AS level ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Media language 1. Semiotics: Roland Barthes Concept 1: Denotation and connotation Concept 2: The media’s ideological effect 2. Structuralism: Claude Lévi-Strauss Concept 1:Binary oppositions Concept 2: Binary oppositions and ideological significance 3. Narratology: Tzvetan Todorov Concept 1: The three-act ideal Concept 2: The ideological effects of story structure 4. Genre theory: Steve Neale Concept 1: Repetition and difference Concept 2: Industry effects on genre-driven content 5. Postmodernism: Jean Baudrillard Key concept: The real and the hyperreal Media representation 6. Representation: Stuart Hall Concept 1: Media representation processes Concept 2: Stereotypes and power 7. Postcolonial theory: Paul Gilroy Concept 1: Racial binaries, otherness and civilisationism Concept 2: The legacy of empire and British identity 8. Feminist theory: Liesbet van Zoonen Concept 1: The female body as spectacle Concept 2: Masculinity in the media 9. Intersectionality: bell hooks Concept 1: Interconnected oppression Concept 2: hooks’ call to action 10. Gender as performance: Judith Butler Concept 1: Gendered identities are constructed through repetition and ritual Concept 2: Gender subversion and gendered hierarchies 11. Media and identity: David Gauntlett Concept 1: Traditional and post-traditional media consumption Concept 2: Reflexive identity construction Media industries 12. Ownership effects: James Curran and Jean Seaton Concept 1: Media concentration Concept 2: Effects of concentration on media content Concept 3: Diverse ownership creates diverse products 13. Regulation: Sonia Livingstone and Peter Lunt Concept 1: Citizen and consumer models of media regulation Concept 2: Regulation in the globalised media age 14. The culture industry: David Hesmondhalgh Concept 1: Maximising profits and minimising risks Concept 2: The effects of the internet revolution are difficult to diagnose Media audiences 15. Media modelling effects: Albert Bandura Concept 1: Violent behaviours are learned through modelling Concept 2: Audiences copy media modelling 16. Cultivation theory: George Gerbner Concept 1: Fear cultivation Concept 2: Media consumption leads audiences to accept mainstream ideologies 17. Reception theory: Stuart Hall Concept 1: Encoding and decoding Concept 2: Dominant, negotiated and oppositional decoding 18. Fandom: Henry Jenkins Concept 1: Fan appropriation Concept 2: Audience–producer convergence in the digital age Concept 3: Fans use participatory culture to effect wider social change 19. The end of audience: Clay Shirky Concept 1: Everybody makes the media Concept 2: Everyday communities of practice Bibliography Index

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Author Information

Mark Dixon is an Eduqas A Level examiner and Head of Media and Film at Durham Sixth Form Centre. He is also a freelance author, and has written for The Guardian, TES, Media Magazine and Teach Secondary as well as authoring a range of digital resources for Eduqas Media.

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