Overview

Full Product Details

Author:   Robert G. Picard
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 3.00cm , Length: 22.90cm
Weight:   0.870kg
ISBN:  

9780415650045

ISBN 10:   0415650046
Pages:   272
Publication Date:   14 February 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents: Preface. R.G. Picard, The Nature of Media Product Portfolios. H.L. van Kranenburg, Product Portfolios, Diversification, and Sustainablity of Media Firms. L. Achtenhagen, Media Portfolio Development: Strategic and Organizational Challenges. E. Brundin, L. Melin, Strategic Leadership and Media Portfolio Development: Leaders and Impression Management. H.J. Martin, Clustering Media Operations: Rationales and Managerial Challenges. T. Hess, Product Platforms for the Media Industry. M. Norbäck, Cross-Promotion and Branding of Media Product Portfolios. M. Ots, Strategic Direction and Control of Portfolios: Can Standard Models Create Cross-Media Benefits? M. Hang, Issues and Strategies in Managing Portfolios Across Borders and Cultures. A. Risberg, L. Melin, Portfolio Internationalization: The Case of a Successful Concept.

Reviews

Author Information

Edited by Picard, Robert G.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions