Media Management and Economics Research in a Transmedia Environment

Author:   Alan B. Albarran (University of North Texas, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138925588


Pages:   280
Publication Date:   08 June 2015
Format:   Paperback
Availability:   In Print   Availability explained
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Media Management and Economics Research in a Transmedia Environment


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Overview

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Full Product Details

Author:   Alan B. Albarran (University of North Texas, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
Weight:   0.430kg
ISBN:  

9781138925588


ISBN 10:   1138925586
Pages:   280
Publication Date:   08 June 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

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