Overview

Media & Communication offers a complete and well-organized exploration of communication and media studies, covering both theoretical foundations and practical applications. The book is structured into clearly defined chapters that guide readers from basic concepts to advanced understanding in a logical and progressive manner. It begins with an introduction to communication-explaining its meaning, process, elements, types, and barriers-followed by detailed coverage of classical and modern communication models. Readers are then introduced to various forms of communication, including verbal, non-verbal, interpersonal, mass, and digital communication. The book provides in-depth insights into print media, electronic media, and new media, examining their roles, functions, advantages, limitations, and impact on society. Key areas such as journalism, advertising, and public relations are discussed with a focus on ethics, professional responsibilities, and real-world relevance. Major media and communication theories are explained in simple terms to help readers understand how media influences audiences, public opinion, and social behavior. The relationship between media and society-covering culture, politics, education, economy, and democracy-is analyzed to show the broader social role of media. Special chapters on media ethics, media laws, communication skills, visual communication, media technology, media research, development communication, and intercultural communication make this book a well-rounded academic resource. The final section looks toward the future, discussing globalization, artificial intelligence, media convergence, changing audience behavior, and emerging career opportunities in media. Overall, Media & Communication is designed to support academic learning, competitive exam preparation, and practical understanding, making it a valuable reference for students, educators, and media professionals alike. - Sanjay Research Group

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