Overview

After the Civil War ended, Edmund McIlhenny, an ambitious and tenacious Louisiana businessman, found himself with few prospects. The South's economy in ruins and his millions of dollars in Confederacy currency worthless, he had no choice but to return with his wife, Mary, to her family home in Avery Island, a former sugar plantation destroyed by Union soldiers. To McIlhenny's surprise, however, the hot peppers he had planted before being forced off the island had flourished. Desperate for money, he chopped up the peppers, combined them with salt and vinegar, and produced the first batch of hot pepper sauce. He called it Tabasco. Former BusinessWeek editor Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of three peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known brands in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine, making it as ubiquitous as Coke, Kodak, and Kleenex: an icon of pop culture. The McIlhenny Company, still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business.

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Reviews

"Celebrated narrator Norman Dietz...offers a straightforward, unobtrusive reading that makes the McIlhenny company the star of the story.... His reading is thoroughly intriguing and inspiring.-- ""AudioFile"" ""Balanced and always entertaining."" -- ""Publishers Weekly"" ""From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees' town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches."" -- ""History"" ""Rothfeder manages to tell a compelling story of single-minded product marketing, Southern social history and slavery, and the challenges endemic to all family firms."" -- ""Library Journal"" ""The history of Tabasco and its creators, the McIlhenny family, makes for a spicy...tale, and Jeffrey Rothfeder serves it up nicely."" -- ""Businessweek"" ""The unembellished saga of the McIlhenny clan is a tale that needs no seasoning."" -- ""Portfolio"" ""These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt and pepper--and this book chronicles that progression in equal parts business story and Faulknerian family saga."" -- ""Forbes"""

Celebrated narrator Norman Dietz...offers a straightforward, unobtrusive reading that makes the McIlhenny company the star of the story.... His reading is thoroughly intriguing and inspiring.-- AudioFile Balanced and always entertaining. -- Publishers Weekly From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees' town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches. -- History Rothfeder manages to tell a compelling story of single-minded product marketing, Southern social history and slavery, and the challenges endemic to all family firms. -- Library Journal The history of Tabasco and its creators, the McIlhenny family, makes for a spicy...tale, and Jeffrey Rothfeder serves it up nicely. -- Businessweek The unembellished saga of the McIlhenny clan is a tale that needs no seasoning. -- Portfolio These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt and pepper--and this book chronicles that progression in equal parts business story and Faulknerian family saga. -- Forbes

Author Information

"Jeffrey Rothfeder is a former editor for BusinessWeek and a national news editor at Bloomberg News. He is the author of the award-winning Privacy for Sale and Every Drop for Sale, and coauthor of The People vs. Big Tobacco. He has reported on water issues for national newspapers and has appeared on national television shows, including The Oprah Winfrey Show, Today, and 20/20. Rothfeder lives in Plainsboro, New Jersey. Norman Dietz is a writer, voice-over artist, and audiobook narrator who was named one of the fifty ""Best Voices of the Century"" by AudioFile magazine."

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