Overview

In Maximum Impact, the author takes readers on an exciting journey, with its cast of exceptional founders, through the turbulent early days of Silicon Valley and the building of a remarkable analog tech company. Readers will enjoy this panoramic view, through the eyes of a bold, charismatic CEO and his genius comrades, as they participate in the creation of a technological revolution. This fascinating story about the growth of a semiconductor legend, provides compelling insights into a company culture that helped create the phenomenal success of Maxim Integrated. In this book, readers will also discover powerful business keys that contributed to the quiet rise of Silicon Valley's most prolific analog chip maker.

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9781733858038

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Reviews

"""Maximum Impact provides a fascinating behind-the-scenes view into the creation of one of the most successful technology companies in history. Tunç Doluca captures the brash, courageous and often outrageous character of the founders of the early semiconductor industry. Anyone interested in learning how today's technology companies were created and what it takes to become successful in the innovation age should read this book."" (Matthew Massengill, Chairman of the Board, Western Digital Corporation) ""Maximum Impact captures a snapshot of the 'characters of Silicon Valley.' Jack Gifford was a model of knowledge, skills and abilities with a few quirks to go along! He and his team are some of the legendary Greats in the Valley."" (Rick Hill, Chairman of the Board, Marvell Technology Group) ""I look at Jack and Maxim as premier examples of what the semiconductor industry is really all about. I encourage anyone who is interested in how to start and run a successful company, to read this great book."" (Ray Zinn, Co-founder, Chairman, Chief Executive Officer and President, Micrel Corporation) ""Maximum Impact is the story of a truly great Silicon Valley company and the visionary leader who made an enormous impact on the semiconductor industry during his storied career."" (Matt Murphy, President & CEO, Marvell Semiconductor) ""This is my kind of book--it shows the highs and the lows, successes and stresses of Maxim in that highly competitive semiconductor business. It's all about the people who made it happen. This book is for anyone interested in how a fledgling company pushes through its growing pains, endures challenges, and celebrates its people.""  (Steve Taranovich, Senior Technical Editor, EDN Network, Analog and Power)"

Maximum Impact provides a fascinating behind-the-scenes view into the creation of one of the most successful technology companies in history. Tun Doluca captures the brash, courageous and often outrageous character of the founders of the early semiconductor industry. Anyone interested in learning how today's technology companies were created and what it takes to become successful in the innovation age should read this book. (Matthew Massengill, Chairman of the Board, Western Digital Corporation) Maximum Impact captures a snapshot of the 'characters of Silicon Valley.' Jack Gifford was a model of knowledge, skills and abilities with a few quirks to go along! He and his team are some of the legendary Greats in the Valley. (Rick Hill, Chairman of the Board, Marvell Technology Group) I look at Jack and Maxim as premier examples of what the semiconductor industry is really all about. I encourage anyone who is interested in how to start and run a successful company, to read this great book. (Ray Zinn, Co-founder, Chairman, Chief Executive Officer and President, Micrel Corporation) Maximum Impact is the story of a truly great Silicon Valley company and the visionary leader who made an enormous impact on the semiconductor industry during his storied career. (Matt Murphy, President & CEO, Marvell Semiconductor) This is my kind of book--it shows the highs and the lows, successes and stresses of Maxim in that highly competitive semiconductor business. It's all about the people who made it happen. This book is for anyone interested in how a fledgling company pushes through its growing pains, endures challenges, and celebrates its people. (Steve Taranovich, Senior Technical Editor, EDN Network, Analog and Power)

Author Information

Tunç Doluca joined the Maxim Integrated team during the founding years and was part of the burgeoning semiconductor revolution in Silicon Valley. He has personally experienced Maxim's amazing story and closely worked with the company's first CEO, Jack Gifford, as both technical and executive leader. After Gifford handed the reins to him in 2007, Doluca began serving as the president and chief executive officer of Maxim. Over his career, he has designed more than 40 semiconductor products and registered 11 patents. Currently, Doluca serves on the boards of Maxim Integrated, the Semiconductor Industry Association (SIA), and Western Digital. Kevin Paterson is a veteran journalist and writer/editor of about a dozen books. He enjoyed researching and documenting this great story of a legendary Silicon Valley tech company.

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