Overview

Many cities are considered fashion capitals. Only one can be the fashion capital of the world. Thatcity is Paris.Paris is a world leader in style. In the 17th century, the French fashion industry rose to the pinnacleof the international textile trade, cementing itself as a global power in fashion for hundreds ofyears.During this time it has attracted the world's foremost designers and imbued its citizens with anunmatched and innate sense of style.To this day, France an enduring reputation as a style leader, with fashion holding a significant placewithin French cultural life. Luxury labels Chanel, Dior, Yves Saint Laurent, Louis Vuitton, Givenchyand Jean Paul Gaultier have set an impeccably high standard for couture.The city of Paris is at the centre of the French fashion industry, remaining one of the big fourFashionWeek events each season. Parisian couture has a reputation like no other, feeding a public hungryfor the latest in stylistic innovation and superior quality. The historic Avenue des Champs-Elyseesis amust-see on any visit to Paris and is a fashion-lovers paradise.So how did Paris become the international beacon of fashion that it is today?The city's legacy begins with the Sun King , King Louis XIV, whose love of the lavish and luxuriousisimmediately apparent in the gilded aesthetics of the Palace of Versailles. King Louis secured thetextile industry under the control of his royal court, creating a national dependence on luxurygoods.Even centuries after his reign, fabrics and garments of the greatest quality called France theirhome.Haute couture or high fashion is a distinctly French invention: a style hand-crafted fromextravagantly expensive and high-quality fabrics. Extreme attention to detail and individuallyspecifictailoring set haute couture apart from the rest and changed the game when it came to the textileindustry. Designers and tailors had to base their businesses in the flourishing hub of France, or riskbeing left behind.Many famous French fashion labels have their roots in the luxury goods trade. Hermes began as asupplier of coach harnesses and equestrian accoutrements in 1837. The Hermes clienteleconsistedof only the uppermost circles of high society, but the brand was also able to adapt to changes intransportation, developing travel luggage with a reputation for quality. Still today, Hermes Kelly andBirkin bags are symbols of status, in part due to their pedigree as a Parisian brand.In the 1900s, fashion transformed from this more practical trade into its modern form, evensomething approaching visual art. In the early years of the century, Parisian designer Paul Poiretemerged, in the view of many, as fashion's first genius. The son of a respected cloth merchant, Poiret began working for prominent couturier Jacques Doucet as a teenager. In 1903, uponopeninghis own fashion house in Paris, Poiret introduced the world to his waiflike, high-waistedwomenswear silhouette. The dresses presented the public with narrow lines and geometricshapes, rendering the once-venerated hourglass suddenly old-fashioned. For the first time, corsets andlayers upon layers of clothing were out of fashion. This freedom of movement would characteriseFrench fashion for years to come.The French hold an enormous sense of reverence for the charms and artistic nuances that fashionbrings into our lives. As the creators of modern luxury fashion, no other culture has brought suchglamour and pure aesthetic allure onto the world stage.

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9781502373823

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About the Author Paul G Roberts is considered an authority on prestige fashion and luxury brands. As well as the Masters of Fashion Series and he is the author of the 8 edition Style Icons series and also the Masters of Photography book series for Fashion Industry Broadcast. He is also a futurist and the author of the book Trilogy on Technology and the Future titled NOW , NEXT and HOW . His most recent global book, published in September 2014 was CONTENT And it's Rise in a Connected World All his titles are available globally on Amazon Books and better book sellers, and Amazon Kindle and Apple iBooks as a eBooks. Paul G Roberts is lastly a serial entrepreneur, internationally published author, publisher, futurist, branding expert and creative director. For more than 25 years he has worked around the world with many of the planet's most iconic brands. He is founder and owner of the DESIRE Groupe, which celebrated 20 years of operation in 2013. The DESIRE Groupe is now a diversified Content & Communications group. www.desiregroupe.com

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