Overview

Entrepreneurship is a powerful force for change and innovation; you can be a part of it. This open access book is your key to unlocking your potential as an entrepreneur and impacting the world through your actions. Written by experienced startup guides and backed by rigorous academic research, this book takes you through the essential steps along your entrepreneurial journey. This unique mix of theory and practical advice you can apply equips you to master your entrepreneurial journey. From developing your idea to validating it and creating real-world impact, the authors provide you with the tools, methods, and heuristics you need to succeed. Whether you're just starting or looking to take your entrepreneurial skills to the next level, this book is your ultimate guide. With its practical, actionable advice and real-world examples, it is the perfect companion for anyone who wants to make a difference and leave their mark on the world. So what are you waiting for? Start your entrepreneurial journey today!

Full Product Details

Author:   Andreas Kuckertz ,  Thomas Leicht ,  Maximilian Scheu ,  Indra da Silva Wagner
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   2025 ed.
ISBN:  

9783031710636

ISBN 10:   3031710630
Pages:   140
Publication Date:   20 November 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Introduction to Mastering Your Entrepreneurial Journey.- Demystifying Entrepreneurship: What It Is and What It Is Not.- Navigating the Entrepreneurial Unknown: Benefiting from Unexpected Outcomes.- Targeting the Right Problem With Your Start-Up: Uncovering Validation Techniques.- From Concept to Creation: Mastering  Entrepreneurial Prototyping and Prduct Development.- Architecture of the Venture: Understanding Business Modeling.- Pitch Perfect: Impressing Your Audience As an Entrepreneur.- Onwards and Upwards: Hacking Entrepreneurial Growth.- Building Bridges: Leveraging Your Network for Entrepreneurial Success.- Embracing the Entrepreneurial Challenge: Learning from Failures and Setbacks.

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Author Information

Andreas Kuckertz is a professor of entrepreneurship at the University of Hohenheim (Germany). Ever since working with a Boston-based startup and for a German venture capitalist, he has been particularly enthusiastic about innovative startups. Andreas has supported creative entrepreneurs on their journeys for almost 20 years as a mentor and advisory board member. Thomas Leicht is a research associate for innovation management at the University of Hohenheim (Germany) and consults science-based startups at the university's entrepreneurship hub. In the cooperation department of a German automobile manufacturer, he has worked with technology startups from around the globe. Thomas is particularly passionate about the methods and tools of startups in Silicon Valley, USA. Maximilian Scheu is a member of the Entrepreneurship Research Group at the University of Hohenheim (Germany) and a startup facilitator at the university's entrepreneurship hub. Maximilian accompanies and consults startup teams from the idea stage to scaling by working closely with state-owned and private investors and accelerators. Before joining the University of Hohenheim, he engaged in his own startup project and gained valuable experiences of what can go right and wrong in the early stages. Indra da Silva Wagner is a research associate for innovation management at the University of Hohenheim (Germany). With degrees in Management (M.Sc.) and Media Economics (B.A.), Indra uses her expertise in economic sciences and creative industries to develop practice-oriented programs that foster an entrepreneurial spirit at the University of Hohenheim and beyond. Bernd Ebersberger is a professor of innovation management at the University of Hohenheim (Germany). He is passionate about innovation, entrepreneurship, and the future. Bernd has years of experience supporting students' entrepreneurial initiatives, building entrepreneurship ecosystems, and funding deep tech startups.

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