Overview

Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.

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9780749454661

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Reviews

* If you read for a simple search for overview of all components of the Web 2. 0, then this book is a good choice. It includes Web sites, SEO, blogs, podcasts, videos and social networks - all in one book. It is easy to read. BusinessCasePro, June 17, 2010 It assesses communication and selling strategies and is not a technical guide, but offers a tour through blogs, social networking, podcasts, search engine optimisation, websites, vodcasts and viral marketing. It is a guide to evaluating new portals of communication for business. Times Higher Educational Supplement Sept 2009 Mastering Web 2.0 by Susan Rice Lincoln is such an invaluable instruction manual...Anyone charged with the responsibility of insuring their business can compete successfully in today's volatile and competitive marketplace in this age of the internet would be exceptionally well advised to give a close and careful reading to Susan Lincoln's Mastering Web 2.0 Wisconsin Bookwatch Aug 2009

* if you read for a simple search for overview of all components of the web 2. 0, then this book is a good choice. it includes web sites, seo, blogs, podcasts, videos and social networks - all in one book. it is easy to read. businesscasepro, june 17, 2010 it assesses communication and selling strategies and is not a technical guide, but offers a tour through blogs, social networking, podcasts, search engine optimisation, websites, vodcasts and viral marketing. it is a guide to evaluating new portals of communication for business. times higher educational supplement sept 2009 mastering web 2.0 by susan rice lincoln is such an invaluable instruction manual...anyone charged with the responsibility of insuring their business can compete successfully in today's volatile and competitive marketplace in this age of the internet would be exceptionally well advised to give a close and careful reading to susan lincoln's mastering web 2.0 wisconsin bookwatch aug 2009

* ""If you read for a simple search for overview of all components of the Web 2. 0, then this book is a good choice. It includes Web sites, SEO, blogs, podcasts, videos and social networks - all in one book. It is easy to read."" BusinessCasePro, June 17, 2010 ""It assesses communication and selling strategies and is not a technical guide, but offers a tour through blogs, social networking, podcasts, search engine optimisation, websites, vodcasts and viral marketing. It is a guide to evaluating new portals of communication for business."" Times Higher Educational Supplement Sept 2009 ""Mastering Web 2.0 by Susan Rice Lincoln is such an invaluable instruction manual...Anyone charged with the responsibility of insuring their business can compete successfully in today's volatile and competitive marketplace in this age of the internet would be exceptionally well advised to give a close and careful reading to Susan Lincoln's Mastering Web 2.0"" Wisconsin Bookwatch Aug 2009

Author Information

Susan Rice Lincoln is an experienced branding and online marketing consultant, who has helped organizations of all sizes to maximize the potential of their online presence. A high-level strategist who has an in-depth understanding of the internet, her prestigious client list includes ASSA ABLOY, BBDO Advertising, Ericsson, General Foods, Gillette, L'Oreal and Nike. Also an expert in communications and consumer trends, she has helped hundreds of CEOs and marketing directors identify a clear and profitable online marketing strategy.

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