Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers

Author:   Iain Brown (University of Southampton, UK)
Publisher:   John Wiley & Sons Inc
ISBN:  

9781394258710


Pages:   432
Publication Date:   02 May 2024
Format:   Hardback
Availability:   Awaiting stock   Availability explained


Our Price $124.95 Quantity:  
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Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers


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Author:   Iain Brown (University of Southampton, UK)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 18.70cm , Height: 3.40cm , Length: 26.10cm
Weight:   0.992kg
ISBN:  

9781394258710


ISBN 10:   1394258712
Pages:   432
Publication Date:   02 May 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Awaiting stock   Availability explained

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DR IAIN BROWN, is the Head of Data Science for Northern Europe at SAS Institute Inc. and Adjunct Professor of Marketing Data Science at the University of Southampton. With over a decade of experience spanning various sectors, he is a thought leader in Data Science, Marketing, AI, and Machine Learning. His work has not only contributed to significant projects and innovations but also enriched the academic and professional communities through publications in prestigious journals and presentations at internationally renowned conferences.

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