Overview

Do you wish to increase the visibility, awareness and sales for your book? Do you want to increase your following as an author? As a self-published author, do you wish you could compete with the marketing muscle of traditionally published books? As a self-published author, it is your responsibility to make sure that as many people as possible are made aware of your books existence and the value it offers them. To truly succeed as a self-published author, you have to be able to provide the same marketing and promotional thrust to your book, as books that are professionally published. This book will show you how! This book aims to help you master the art of book marketing and promotions, by applying the Mastery Quadrant framework to the best-practices and techniques used by the top self-published authors and traditional publishers. By understanding the nuances of how books are marketed/promoted and incorporating marketing best-practices, you should be in a position to drive awareness and sales of your book that is similar (or even greater) to what would have been possible with a traditional publisher. This book covers: Developing a marketing mindset: gaining an appreciation of the marketing process and how important it is for the success of your book The importance of a strong launch: why a successful book launch is so critical to the longer-term success/failure of a book, and what you need to do in order to ensure a strong launch Getting social proof: review generation techniques that can help you get a large number of reviews in a short-period of time The value of a deal: how to use specific promotional strategies to boost readership through special offers and deals Using other people's audiences: how to identify, reach out and be mentioned by key influencers in your niche Leveraging self-publishing services platforms: how to make the best use of a vast number of self-publishing services, to help you get professional assistance to close the marketing muscle gap with traditional publishers Building your author platform: how to develop deeper relationships with your readers by effectively using the power of email lists, an author blog and social media platforms Fast-track sales using paid ads: how to make strategic use of paid ads to provide an instant boost to sales during strategically important times Download your copy today and discover how to increase your books visibility, reviews, awareness and sales!

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