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OverviewMarketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Full Product DetailsAuthor: A. ParmentPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 14.00cm , Height: 1.80cm , Length: 21.60cm Weight: 3.648kg ISBN: 9781137444295ISBN 10: 1137444290 Pages: 185 Publication Date: 17 December 2014 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsThe Millennials are a light just beginning to shine in global societies, workplaces, and marketplaces. They are rising in power and challenging organizations to serve them. Parment has done an extraordinary job of pulling together extant worldwide research to complement his own consultancy experiences to help us understand what makes Millennials tick . . . and what companies and societies must do to meet this emerging force in the world. Parment's seminal book is a must-read. - Charles D. Schewe, Professor, Isenberg School of Management, University of Massachusetts at Amherst, USA The Millennials are a light just beginning to shine in global societies, workplaces, marketplaces. They are rising in power and challenging organizations to serve them. Parment has done an extraordinary job of pulling together extant worldwide research to complement his own consultancy experiences to help us understand what makes Millennials tick...and what companies and societies must do to meet this emerging force in the world. Parment's seminal book is a must-read. - Charles D. Schewe, Professor, Isenberg School of Management, University of Massachusetts at Amherst, USA """The Millennials are a light just beginning to shine in global societies, workplaces, and marketplaces. They are rising in power and challenging organizations to serve them. Parment has done an extraordinary job of pulling together extant worldwide research to complement his own consultancy experiences to help us understand what makes Millennials tick . . . and what companies and societies must do to meet this emerging force in the world. Parment's seminal book is a must-read."" - Charles D. Schewe, Professor, Isenberg School of Management, University of Massachusetts at Amherst, USA" Author InformationAnders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden. Tab Content 6Author Website:Countries AvailableAll regions |
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