Overview

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford--and give it to them--you will achieve outstanding results. This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to: - Build your customer base - Set yourself apart from the competition - Answer the three crucial questions about any new product or service - Leverage market research and focus groups to fuel better decisions - Fulfill a basic emotional need for buyers - Determine the correct price point for your offerings - Become truly customer-focused - Make the most of your distribution channels - And more Packed with practical strategies, this little book shows how to dominate your market in a big way.

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BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivations, and personal success. BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivations, and personal success. BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivations, and personal success.

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