Overview

"In an ever-evolving world where digital transformation reshapes every facet of the business sphere, the MICE sector stands at a pivotal juncture. Traditional customer engagement and sales strategies are being upended by novel technologies, shifting consumer expectations, and a global demand for sustainability. ""MICE Marketing & Sales - Illusions and Solutions"" delves into these challenges, offering a comprehensive analysis and pioneering strategies that seek to redefine success in the MICE industry. The book aims to dispel long-held misconceptions within MICE sales, highlighting the disconnect between outdated practices and today's market needs. It focuses on unveiling practical, forward-looking solutions, including the adoption of artificial intelligence for personalized customer interactions, virtual and hybrid event formats, and an emphasis on sustainability and social responsibility in event organisation. Serving as a guide for MICE suppliers navigating the digital landscape, it presents actionable strategies for enhancing visibility, forging meaningful connections, and achieving sustainable growth by innovating and proactively addressing sector demands. Welcome to the future of MICE marketing and sales."

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9783982617718

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