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OverviewThis fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals. Full Product DetailsAuthor: Tammy Donham , Amy Sue Macy , Clyde Philip RolstonPublisher: Taylor & Francis Ltd Imprint: CRC Press Edition: 4th edition Weight: 0.961kg ISBN: 9780367721176ISBN 10: 0367721171 Pages: 486 Publication Date: 13 June 2022 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsA definitive resource for teaching marketing and promotion in the music industry, professors should consider adding this as required text for their course Terrance Tompkins, MBA, Program Coordinator/Assistant Professor, Hofstra University A definitive resource for teaching marketing and promotion in the music industry, professors should consider adding this as required text for their course Terrance Tompkins, MBA, Program Coordinator/Assistant Professor, Hofstra University """A definitive resource for teaching marketing and promotion in the music industry, professors should consider adding this as required text for their course"" Terrance Tompkins, MBA, Program Coordinator/Assistant Professor, Hofstra University" Author InformationTammy Donham is Associate Professor of Recording Industry Studies at Middle Tennessee State University. She frequently teaches online courses and was the recipient of the 2016 Outstanding Achievement in Instructional Technology Award. Donham is a graduate of Leadership Music (class of 2012), as well as a member of the Country Music Association. Amy Sue Macy, Professor in the Department of Recording Industry at Middle Tennessee State University, received both her undergraduate degree in music education and her master's degree in business administration from Belmont University. For 15 years, she worked for various labels, including MTM, MCA, Sparrow Records, and the RCA Label Group. Clyde Philip Rolston is Professor of Music Business in the Mike Curb College of Entertainment and Music Business at Belmont University. Prior to joining the faculty at Belmont University, he was the Vice President of Marketing at Centaur Records, Inc., where he also engineered and produced many projects, including recordings by the Philadelphia Trio and the London Symphony Orchestra. Tab Content 6Author Website:Countries AvailableAll regions |
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