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9781949395730

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A brilliant book. My students loved the ease of reading and the relatability of the text. -Kristopher J. Patterson, Rutgers Business School It's a great book and covers many of the important foundational concepts for an introductory course in marketing management. -Jim Lecinski, Northwestern University

A brilliant book. My students loved the ease of reading and the relatability of the text. -Kristopher J. Patterson, Rutgers Business School It's a great book and covers many of the important foundational concepts for an introductory course in marketing management. -Jim Lecinski, Northwestern University

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Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. Vibrant Publishers, USA is a leading publishing house with focus on high quality guide books for IT professionals, management professionals and graduate students. Vibrant Publishers has redefined the way in which rich content can be made available to today's fast paced generation. This new generation's need to know now attitude and the highly competitive business environment has triggered these series of books that have 'just the essential' information. Vibrant Publishers is committed to publishing books that are content-rich, concise and approachable enabling more people to read and benefit from them.

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