Free Delivery Over $100
|
|
|||
|
||||
OverviewThis book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office. Full Product DetailsAuthor: Edward ElderPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2016 Dimensions: Width: 14.80cm , Height: 1.10cm , Length: 21.00cm Weight: 0.454kg ISBN: 9781349949182ISBN 10: 1349949183 Pages: 148 Publication Date: 26 July 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationEdward Elder is a recent PhD graduate from Politics and International Relations at the University of Auckland, New Zealand, whose research focuses on political marketing communication. He published a chapter in Political Marketing in the United States (2014) and an article in the Journal of Nonprofit & Public Sector Marketing. Tab Content 6Author Website:Countries AvailableAll regions |
||||
