Marketing in Japan

Author:   Ian Melville
Publisher:   Routledge
ISBN:  

9781281021663


Pages:   250
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   In stock   Availability explained
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Marketing in Japan


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Overview

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University.Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Full Product Details

Author:   Ian Melville
Publisher:   Routledge
Imprint:   Routledge
ISBN:  

9781281021663


ISBN 10:   1281021660
Pages:   250
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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