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9783031809033

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Vincent Jeseo is Assistant Professor of Marketing in the Rohrer College of Business at Rowan University (Glassboro, NJ, USA). He enjoys teaching quantitative and managerially relevant courses such as marketing research, marketing management/strategy, services marketing, and sales management. His primary research stream focuses on relationship-marketing topics within sales and service contexts. Jasmine Parajuli is Assistant Professor of Marketing at the Rankin College of Business at Southern Arkansas University (Magnolia, Arkansas, USA). Her research stream focuses on the relationship between leadership and marketing strategies, along with bibliometric analysis. Dr. Parajuli currently teaches Integrated Marketing Communication, Principles of Marketing, and Consumer Behavior.

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