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OverviewFull Product DetailsAuthor: Romain Laufer , Catherine Paradeise (Universite de Marne-la-Vallee, France)Publisher: Transaction Publishers Imprint: Transaction Publishers ISBN: 9781412828109ISBN 10: 1412828104 Pages: 362 Publication Date: 31 December 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviews[T]he authors touch upon a complex of topics that together constitute an impressive configuration. These include the theory of the firm, the establishment of state-owned economic units, the growth of marketing surveys, advertising, management by objectives, public opinion surveys, and so on. --B. Cooper, Choice Marketing Democracy poses important lingering questions about the nature of the relationship between the public sector's adoption of marketing techniques and the legitimacy of political institutions. --Diana C. Mutz, American Political Science Review Author InformationTab Content 6Author Website:Countries AvailableAll regions |
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