Marketing Communications: An advertising, promotion and branding perspective
Author:   Babek Taheri (Full Professor, Department of Hospitality, Hotel Management & Tourism, Texas A&M University, USA) ,  Hamid Shaker (Senior Lecturer, Nottingham Business School, Nottingham Trent University, UK)
Publisher:   Goodfellow Publishers Limited
Edition:   2nd edition
ISBN:  

9781915097781


Pages:   262
Publication Date:   20 December 2024
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Communications: An advertising, promotion and branding perspective


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Author:   Babek Taheri (Full Professor, Department of Hospitality, Hotel Management & Tourism, Texas A&M University, USA) ,  Hamid Shaker (Senior Lecturer, Nottingham Business School, Nottingham Trent University, UK)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
Edition:   2nd edition
ISBN:  

9781915097781


ISBN 10:   1915097789
Pages:   262
Publication Date:   20 December 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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