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OverviewDid you know that only 1 in 5 musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art you'll learn precisely what makes a successful Broadway show including: A brief history on Broadway and its many kinds of productions Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along Analysis on cutting-edge promotional techniques for live theater and their efficacy And so much more! Marketing Broadway is for anyone who wants to know why good shows don't always succeed. It's for the theater aficionado, the business person, but most importantly it's for the artist in you! Full Product DetailsAuthor: Arin SheehanPublisher: New Degree Press Imprint: New Degree Press Dimensions: Width: 14.00cm , Height: 0.80cm , Length: 21.60cm Weight: 0.186kg ISBN: 9781641379113ISBN 10: 1641379111 Pages: 156 Publication Date: 27 July 2020 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |