Marketing Broadway: The Business Behind the Art

Author:   Arin Sheehan
Publisher:   New Degree Press
ISBN:  

9781641379113


Pages:   156
Publication Date:   27 July 2020
Format:   Paperback
Availability:   In stock   Availability explained
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Marketing Broadway: The Business Behind the Art


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Overview

Did you know that only 1 in 5 musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art you'll learn precisely what makes a successful Broadway show including: A brief history on Broadway and its many kinds of productions Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along Analysis on cutting-edge promotional techniques for live theater and their efficacy And so much more! Marketing Broadway is for anyone who wants to know why good shows don't always succeed. It's for the theater aficionado, the business person, but most importantly it's for the artist in you!

Full Product Details

Author:   Arin Sheehan
Publisher:   New Degree Press
Imprint:   New Degree Press
Dimensions:   Width: 14.00cm , Height: 0.80cm , Length: 21.60cm
Weight:   0.186kg
ISBN:  

9781641379113


ISBN 10:   1641379111
Pages:   156
Publication Date:   27 July 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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