Free Delivery Over $100
|
|
|||
|
||||
OverviewMarket-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues. The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest. Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature. Full Product DetailsAuthor: Fred Y. PhillipsPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K Edition: Softcover reprint of hardcover 1st ed. 2001 Dimensions: Width: 15.50cm , Height: 2.20cm , Length: 23.50cm Weight: 0.670kg ISBN: 9783642074561ISBN 10: 3642074561 Pages: 418 Publication Date: 30 November 2010 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Awaiting stock  The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of Contents1 Introduction: Revolutionary Technologies.- 2 Technology Life Cycle and Market Segmentation.- 3 Identifying, Nurturing & Monitoring Core Technologies.- 4 Technology Sourcing.- 5 Managing Technological Risk.- 6 Influence of Government Policy On Technology Acquisition and Utilization.- 7 Researching Technology Markets in a Fast-Cycle World.- 8 Adopting New-to-the-World Products.- 9 Strategies and Tactics for Marketing New-To-the-World Products.- 10 Escaping the Niche Market; Moving to the Mass Market.- 11 The Future of Technology Commercialization.- Name Index.ReviewsFrom the reviews: This book ! would certainly benefit readers, in general and in particular in the tourism industry, from keeping abreast of the knowledge of marketing and managing rapid technological innovations, and how the innovations are diffused ! . A major strength of the book is its in-depth discussion of technology cycles, diffusion of innovation, and marketing technologies using a nontechnical approach. ! The book is well written. With a minimum amount of technical terms being used, the presented ideas are fairly clear to readers at large. (Rob Law and Kenith Leung, Information Technology and Tourism Journal, Vol. 5 (3), 2003) Development of the subject passes through a general introduction ! . It then moves on to the technology life cycle, identifying and nurturing technologies, acquiring technology to manage and develop, managing risks and concludes with a review of ! the future ! . This is a weighty volume with lots of good material and advice, and each chapter is concluded with a set of exercises ! . it will be useful as a text to support an appropriate course. ! the advice given is good. (David Menzies, The Computer Journal, Vol. 45 (3), 2002) This book focuses on technology management, taking a decision-making orientation. ! The book provides a brilliant account of the market function and buyer segments. ! The book describes technological risk and its sources well. ! it is an interesting piece of work that includes many useful figures and tables. The book should be recommended to both postgraduate students and technology managers. (Theodoros Papaioannou, Technovation, Issue 22, 2002) Author InformationTab Content 6Author Website:Countries AvailableAll regions |
||||
