Overview

The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it. Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild—fast. This is not a book of tactics. It’s a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market—not against it. You’ll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era—not just survives it—this is your operating manual.

Full Product Details

Author:   Felix Danczak
Publisher:   Practical Inspiration Publishing
Imprint:   Practical Inspiration Publishing
Dimensions:   Width: 15.60cm , Height: 1.60cm , Length: 23.40cm
ISBN:  

9781788609142

ISBN 10:   178860914
Pages:   268
Publication Date:   13 January 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Part 1: Where We Are, Why We’re Here, And Where We’re Going Chapter 1: A New Game Has Begun Chapter 2: The Broken Playbooks Chapter 3: The Market-Led Growth Operating System Part 2: Inside the MLG Model Chapter 4: Shared Market Intelligence Chapter 5: Decentralized Market Pods Chapter 6: Adaptive GTM Execution Chapter 7: Leadership as Velocity Chapter 8: The Metrics That Matter in MLG Chapter 9: Adaptive Capital & Planning Chapter 10: AI-Native Execution Part 3: Implementing Market-Led Growth Chapter 11: Building Your First Perpetual PMF Loop Chapter 12: Fractal Growth: Scaling an MLG Business Chapter 13: Beyond Implementation - Risks, Realities and Futures of Growth Afterword: A Letter to You, Dear Reader

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Author Information

Felix Danczak is the founder of Market-Led Growth and Head of AI & Growth at Pembroke VCT. Previously COO of intelligent paywall company Zephr and Global Marketing Lead at Zuora, Felix helps founders, boards, and GTM leaders rewire how they scale in the age of AI.

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