Market Entry Strategies for Russia: A comprehensive survey based on expert interviews

Author:   Martin Schorsch
Publisher:   Diplomica Verlag
ISBN:  

9783836664691


Pages:   112
Publication Date:   14 January 2009
Format:   Paperback
Availability:   In stock   Availability explained
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Market Entry Strategies for Russia: A comprehensive survey based on expert interviews


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Overview

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

Full Product Details

Author:   Martin Schorsch
Publisher:   Diplomica Verlag
Imprint:   Diplomica Verlag
Dimensions:   Width: 17.80cm , Height: 0.60cm , Length: 25.40cm
Weight:   0.209kg
ISBN:  

9783836664691


ISBN 10:   3836664690
Pages:   112
Publication Date:   14 January 2009
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Martin Schorsch, born 1967 in Münster, studied history, political sciences and Slavonic studies in Kiel and Berlin and subsequently added an MBA degree. He worked in the fields of Marketing, Human Resource and General Management for Russian companies and German Companies operating on the Russian Market. He is currently working as CFO for a German company in Kiyv (Ukraine).

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