Free Delivery Over $100
|
|
|||
|
||||
OverviewThis is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market. Full Product DetailsAuthor: John Herbert McManusPublisher: SAGE Publications Inc Imprint: SAGE Publications Inc Dimensions: Width: 15.20cm , Height: 1.40cm , Length: 22.80cm Weight: 0.420kg ISBN: 9780803952539ISBN 10: 0803952538 Pages: 264 Publication Date: 14 June 1994 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
||||
