Overview

Erin Mackie examines the role that ""The Tatler"" and ""The Spectator"", two 18th-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.

Full Product Details

Author:   Erin Mackie (Syracuse University)
Publisher:   Johns Hopkins University Press
Imprint:   Johns Hopkins University Press
Edition:   New edition
Dimensions:   Width: 14.60cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.522kg
ISBN:  

9780801872532

ISBN 10:   0801872537
Pages:   328
Publication Date:   12 March 2003
Recommended Age:   From 17
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Reviews

This book deserves the widest possible audience. Its ultimate goal is no less than the full excavation of the modern, gendered, bourgeois subject. After reading this book, it is impossible to shop, drink coffee, or even read the newspaper without critical reflection on how these activities contribute to our deepest sense of self. Rooted in the eighteenth century, Market A la Mode can show us who we are and how we came to be. -- Beth Kowaleski-Wallace, Modern Philology

Author Information

Erin Mackie is senior lecturer in the English department at the University of Canterbury, Christchurch, Aotearoa New Zealand.

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