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OverviewFull Product DetailsAuthor: Marc Baaij (Erasmus University, The Netherlands) , Patrick Reinmoeller (Cranfield University, UK)Publisher: Emerald Publishing Limited Imprint: Emerald Publishing Limited Weight: 0.547kg ISBN: 9781787561304ISBN 10: 1787561305 Pages: 272 Publication Date: 10 September 2018 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPreface: Why Read this Book?Chapter 1: Overcoming the Challenges of Strategy with the Mapping Method Chapter 2: Engaging Critical Stakeholders to Support the Strategy Process Chapter 3: Spotting the Real Strategic Issues and Developing Superior Insights Chapter 4: Developing Superior Strategic Options and Making Winning Choices Chapter 5: Making Your Strategy Work - Anticipating Execution Issues Chapter 6: Looking Ahead - Developing Strategies for Anticipating Your Future Chapter 7: Getting Started - Using the Mapping Method in PracticeReviewsBaaj and Reinmoeller introduce student and practicing business managers to the mapping approach for developing and executing a successful business strategy in turbulent markets. They cover overcoming the challenges of strategy with the mapping method, engaging critical stakeholders to support the strategy process, spotting the real strategic issues and developing superior insights, developing superior strategic options and making winning choices, making strategy work: anticipating execution issues, looking ahead: developing strategies for anticipating the future, and getting started: the mapping method in practice.--Annotation (c)2018 (protoview.com) Baaj and Reinmoeller introduce student and practicing business managers to the mapping approach for developing and executing a successful business strategy in turbulent markets. They cover overcoming the challenges of strategy with the mapping method, engaging critical stakeholders to support the strategy process, spotting the real strategic issues and developing superior insights, developing superior strategic options and making winning choices, making strategy work: anticipating execution issues, looking ahead: developing strategies for anticipating the future, and getting started: the mapping method in practice. -- Annotation (c)2018 * (protoview.com) * Author InformationMarc Baaij, PhD is an associate professor of strategy at the Erasmus University in The Netherlands. He coaches managers on real-world strategy projects. Baaij has previously been a strategy consultant and a research manager at The Boston Consulting Group. Marc has authored many articles for scientific and professional journals, as well as professional titles and textbooks on the strategy and problem-solving methods used by top-tier consultants. He has also worked for IBM, and holds degrees in economics and strategy.Patrick Reinmoeller, PhD is a professor of strategic management and the academic head of the 'Directors as Strategic Leaders' programme at the Cranfield School of Management. He was previously a professor at the Japan Advanced Institute of Science and Technology and Erasmus University, where he retains a part-time position. Reinmoeller's research on innovation, organizations and strategy has been published in several leading journals, including the Academy of Management Journal, the Asia-Pacific Management Journal, Organization Studies, and the MIT Sloan Management Review. He speaks and consults for companies worldwide. Tab Content 6Author Website:Countries AvailableAll regions |
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