Overview

The music industry is in a constant state of flux. Managing Your Band provides useful tools for maximizing success. Stephen Marcone and David Philp tackle the work and knowledge required of an artist manager / band member and focus on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists function as their own entertainment companies. The 7th edition of Managing Your Band includes updated information for 21st century artist and managers, especially key information on how COVID-19 has impacted the industry: 21st Century DIY Manager - This new chapter will tell real stories of managing an independent artist, focusing on day-to-day minutia, whether or not a manager and artist should sign a contract with each other, artist/manager arguments (and resolutions), managing a band vs. a solo artist, and more. The Live Ecosystem - The new section will explain the relationship between venue talent buyers, promoters, and agents and how these three parties interact with managers and artists at various levels, from DIY to superstar. Contracts - This new edition will also include examples of band contracts, discussing it from both the DIY and signed artist perspectives. Social Media - The revision will feature a new section about TikTok etc. and its importance in the music industry. We’ll discuss strategies and success metrics with this platform. LinkedIn and Instagram will be brought up to date, and we’ll also include a new section about advertising on social media platforms. Analytics - While related to social media, this section will also discuss the analytics offered by Spotify, Amazon Music, Apple Music, and other key streaming services. Each chapter includes learning objectives, a summary, and suggested projects.

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9781538155943

Table of Contents

Reviews

This the most comprehensive book on management on the market. It should be required reading for every new manager, artist, or student looking to get into the field.--Kim L. Wangler, director of music industry studies, Appalachian State University

Author Information

Stephen Marcone was a member of an Epic Records recording group and toured extensively, taking an active role in the creative and managerial endeavors of the ensemble. He is currently director of the music and entertainment management programs at William Paterson University. David Philp is an assistant professor in the music and entertainment management and popular music studies programs at William Paterson University. He has over 20 years of experience working for the Universal Music Group, PolyGram Video, and Greater Media Broadcasting.

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