Overview

Full Product Details

Author:   Beatrice Luceri ,  Elisa Martinelli
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2022
Weight:   0.302kg
ISBN:  

9783031120299

ISBN 10:   3031120299
Pages:   184
Publication Date:   16 September 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

The Evolution of the Sustainability Mindset in Retailing and Service Management.- Corporate Social Responsibility: A Longitudinal Analysis in the Retail Sector.- Perceived Corporate Social Responsibility and Job Satisfaction in the Retail Industry: A Systematic Literature Review and Research Agenda.- Corporate Social Responsibility in the Banking Industry: An Overview.- The World of Changes: COVID-19’s Impact on the Retail Path Towards Sustainability.- Online Shopping and Sustainability. Willingness to Pay a Contribution to Offset Environmental Pollution.- Small Retailers in Small Towns: An Explorative Study on Shopping Behaviour for Improving Social Sustainability in an Urban Centre.- Exploring Augmented Reality Applications for Sustainable Retailing.- To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging.- How Does the Use of Shockvertising Trigger Moral Emotions? A Focus on the Plastic Issue.

Reviews

Author Information

Beatrice Luceri is a full professor in the scientific-disciplinary sector SECS-P/08 – economics and business management in the Department of Economics and Management at the University of Parma (Italy). She currently teaches consumer behavior analysis and international marketing at master's levels. Her research interests are related to retail marketing, logistics, and neuromarketing. She is the author of numerous scientific articles published in national and international journals, as well as several monographs on the topics of market research (Prospettive della ricerca di marketing published by Egea, Milan, Italy) and analysis of consumer behavior (Teste tempestose. Capire il consumatore: dal comportamentismo al neuromarketing, with Cristina Zerbini and published by Giappichelli, Turin, Italy); international marketing (Marketing Internazionale. Strategie, Principi e Appplicazioni, with Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli andpublished by Giappichelli, Turin, Italy); logistics (Network Marketing; Logistica e marketing. Filiera, valore, relazioni published by Egea, Milan, Italy); and print media industry (I giorni della carta stampata published by Egea, Milan, Italy).  Elisa Martinelli is Full Professor of Management in the Department of Economics Marco Biagi at the University of Modena and Reggio Emilia (UNIMORE, Italy), where she teaches management, and trade marketing and sales management. She is the head of the master’s degree course in international management and the departmental delegate for international relations. Her work is concerned with consumer behavior, channel and retail management, and business resilience/disaster management. She also studies brand extension and private labels, as well as the country of origin effect. She has published in a variety of leading academic journals, including The Service Industries Journal, the Journal of Retailing and Consumer Services, the International Journal of Retail & Distribution Management, the International Review of Retail, Distribution and Consumer Research, the International Journal of Entrepreneurial Behavior & Research, the International Journal of Contemporary Hospitality Management, the Journal of International Consumer Marketing, and the British Food Journal.   

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions