Managing Digital Transformation: Understanding the Strategic Process

Author: Andreas Hinterhuber (Università Ca' Foscari Venezia, Italy) , Tiziano Vescovi (Ca' Foscari University Venice, Italy) , Francesca Checchinato (Università Ca' Foscari Venezia, Italy)
Publisher: Taylor & Francis Ltd
Edition: 2nd edition
ISBN:

9781032851624

Pages: 304
Publication Date: 11 December 2025
Format: Paperback
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Managing Digital Transformation: Understanding the Strategic Process

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9781032851624

ISBN 10: 1032851627
Pages: 304
Publication Date: 11 December 2025
Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Not yet available

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Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

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Managing Digital Transformation: Understanding the Strategic Process

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