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Author:   Christopher Thomas ,  Christopher Thomas ,  S. Charles Maurice
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education
Edition:   13th edition
Weight:   1.291kg
ISBN:  

9781260004755

ISBN 10:   1260004759
Pages:   726
Publication Date:   27 November 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   1266257799
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

CHAPTER 1 Managers, Profits, and Markets 1 CHAPTER 2 Demand, Supply, and Market Equilibrium 38 CHAPTER 3 Marginal Analysis for Optimal Decisions 88 CHAPTER 4 Basic Estimation Techniques 121 CHAPTER 5 Theory of Consumer Behavior 159 CHAPTER 6 Elasticity and Demand 205 CHAPTER   DemandEstimation and Forecasting 244 Online Appendix 1:  Estimating and Forecasting Industry Demandfor Price-Taking Firms CHAPTER 8 Production and Cost in the Short Run 282 CHAPTER 9 Production and Cost in the Long Run 319 CHAPTER 10 Production and Cost Estimation 372 OnlineAppendix 2:  Linear Programming CHAPTER 11 Managerial Decisions in Competitive Markets 398 CHAPTER 12 Managerial Decisions for Firms with Market Power456 CHAPTER 13 Strategic Decision Making in Oligopoly Markets519 CHAPTER 14 Advanced Pricing Techniques 585 Online Appendix3:  Pricing Multiple Products Related inProduction CHAPTER 15 Decisions under Risk and Uncertainty 635  CHAPTER16 Government Regulation of Business 666

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Author Information

Christopher R. Thomas is an associate professor of economics at University of South Florida (USF), where he has spent the past 40 years and held the Exide Professorship of Sustainable Enterprise from 2004 through 2010. Before beginning his academic career at USF in 1982, Professor Thomas worked as an energy economist at Oak Ridge National Laboratory. He now teaches managerial economics to undergraduates and MBA students in both traditional and executive formats. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues and is coeditor of the Oxford Handbook in Managerial Economics. Professor Thomas lives with his wife in Brooksville, Florida, where he enjoys hobby ranching and playing bad golf. Professor Emeritus of Economics at Texas A&M University. He spent 30 years in the Department of Economics at Texas A&M, where he served as Department Head from 1977 through 1981, and held the Rex B. Grey University Professorship of Free Enterprise from 1981 through 1985. Professor Maurice published numerous articles on microeconomic theory in the top economic journals. He co-wrote two scholarly books on natural resource depletion: The Doomsday Myth and The Economics of Mineral Extraction. He also wrote with Charles Ferguson, and later Owen Phillips, the widely used intermediate level microeconomics textbook Economic Analysis, which was published from 1971 to 1996. Professor Maurice retired to Gainesville, Florida, where he lived until his death in the Spring of 1999.

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