Overview

This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Building upon a core of microeconomic principles, the text covers all areas of managerial economics courses in a style which is easy to follow, using applied material to complement theoretical concepts. The book also incorporates areas of recent research and debate, including organizational architecture and investment appraisal. Special features of the text include: Lists of key terms Chapter summaries Review questions

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9780198775706

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'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of international business, University of Leeds. The Times Higher Education Supplement May 2000 useful as a reference text for practising managers. * Aslib Book Guide, Vol.65, No.7, July 2000. *

useful as a reference text for practising managers. Aslib Book Guide, Vol.65, No.7, July 2000. 'Concentrating on economic models rather than trendy strategy frameworks...each chapter is illustrated with small examples, not full cases, which is what one wants.' Peter Buckley, professor of international business, University of Leeds. The Times Higher Education Supplement May 2000

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Ian Dobbs is a Reader in Business Economics and Finance at the University of Newcastle-upon-Tyne

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