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OverviewBaye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart's adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. Full Product DetailsAuthor: Michael Baye , Jeff PrincePublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Professional Edition: 8th edition Dimensions: Width: 18.80cm , Height: 3.10cm , Length: 23.90cm Weight: 1.139kg ISBN: 9780073523224ISBN 10: 0073523224 Pages: 672 Publication Date: 16 April 2013 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Replaced By: 9781259290619 Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of Contents1. The Fundamentals of Managerial Economics 2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior 5. The Production Process and Costs 6. The Organisation of the Firm 7. The Nature of Industry 8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9. Basic Oligopoly Models 10. Game Theory: Inside Oligopoly 11. Pricing Strategies for Firms with Market Power 12. The Economics of Information 13. Advanced Topics in Business Strategy 14. A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: Appendix A: Answers to Selected End-of-Chapter Problems Appendix B: Additional Readings and ReferencesReviewsAuthor InformationMichael R. Baye. University of Indiana Jeffrey T. Prince is Professor of Business Economics & Public Policy and Harold A. Poling Chair in Strategic Management at Indiana University’s Kelley School of Business. He received his B.A. in economics and B.S. in mathematics and statistics from Miami University in 1998 and earned a Ph.D. in economics from Northwestern University in 2004. Prior to joining Indiana University, he taught graduate and undergraduate courses at Cornell University. Jeff has won top teaching honors as a faculty member at both Indiana University and Cornell, and as a graduate student at Northwestern. He has a broad research agenda within applied economics, having written and published on topics that include demand in technology and telecommunications markets, internet diffusion, regulation in healthcare, risk aversion in insurance markets, and quality competition among airlines. He is one of a small number of economists to have published in both the top journal in economics (American Economic Review) and the top journal in management (Academy of Management Journal). Professor Prince currently is a co-editor at the Journal of Economics and Management Strategy, and serves on the editorial board for Information Economics and Policy. In his free time, Jeff enjoys activities ranging from poker and bridge to running and racquetball. Tab Content 6Author Website:Countries AvailableAll regions |
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