Overview

Full Product Details

Author:   W. Bruce Allen (University of Pennsylvania) ,  Keith Weigelt (University of Pennsylvania) ,  Neil A. Doherty (University of Pennsylvania) ,  Edwin Mansfield (late of University of Pennsylvania)
Publisher:   WW Norton & Co
Imprint:   WW Norton & Co
Edition:   Eighth International Student Edition
Dimensions:   Width: 19.30cm , Height: 3.60cm , Length: 23.40cm
Weight:   1.366kg
ISBN:  

9780393120059

ISBN 10:   0393120058
Pages:   912
Publication Date:   21 August 2012
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Part 1: The Need for A Guide Chapter 1: Introduction Part 2: The Nature of Markets Chapter 2: Demand Theory  Chapter 3: Consumer Behavior and Rational Choice  Chapter 4: Estimating Demand Functions Part 3: Production and Cost  Chapter 5: Production Theory  Chapter 6: The Analysis Of Costs Part 4: Market Structure and Simple Pricing Strategies Chapter 7: Perfect Competition  Chapter 8: Monopoly and Monopolistic Competition Part 5: Sophisticated Market Pricing Chapter 9: Managerial Use of Price Discrimination Chapter 10: Bundling and Intrafirm Pricing Part 6: The Strategic World of Managers Chapter 11: Oligopoly  Chapter 12: Game Theory  Chapter 13: Auctions Part 7: Risk, Uncertainty, and Incentives Chapter 14: Risk Analysis  Chapter 15: Principal–Agent Issues and Managerial Compensation  Chapter 16: Adverse Selection Part 8: Government Action and Managerial Behavior Chapter 17: Government and Business  Chapter 18: Optimization Techniques Appendix A: Technological Change and Industrial Innovation  Appendix B: Business and Economic Forecasting  Appendix C: Discounting and Present Values  Appendix D: Answers to Select End-of-Chapter Problems Appendix E: Tables Index

Reviews

Author Information

W. Bruce Allen (Ph.D., Economics, Northwestern University) is Professor of Business and Public Policy at the Wharton School of Business, the University of Pennsylvania. For many years he was the Vice Dean and Director of the Wharton Graduate Division. He is an internationally recognized expert in transportation economics, and he specializes in demand theory and logistics. In addition to his duties at Wharton, Professor Allen teaches each summer in India and consults for numerous companies domestically and abroad. He has won a number of teaching awards, including the coveted Anvil Award, the highest teaching honor at Wharton since it is voted on by the students. Keith Weigelt (Ph.D., Economics, Northwestern University) is the Rebecca and Morris Marks Professor of Management at the Wharton School of Business, the University of Pennsylvania. He is an internationally recognized expert in business strategy, game theory, and tournaments, with articles published in the following leading journals: Journal of Political Economy, Econometrica, American Economic Review, Quarterly Journal of Economics, Journal of Business, and Management Science. Professor Weigelt has won numerous teaching awards, most recently the Undergraduate Division Excellence in Teaching Award and the “Tough, but I will thank you in 5 years” Award. Neil A. Doherty (Ph.D. Cranfield Institute) is the Frederick H. Ecker Professor of Insurance and Risk Management at the Wharton School of Business, the University of Pennsylvania. He is an internationally recognized expert in corporate risk management, and is the author of Integrated Risk Management (McGraw-Hill, 2000). Professor Doherty has also won numerous teaching awards. The late Edwin Mansfield was for many years a distinguished professor of economics at the University of Pennsylvania. He was an internationally recognized expert in the economics of technology and industrial organization. His numerous texts, all published by W.W. Norton, have sold millions of copies around the world. In 1979, when Sino-American scientific agreements were finally reached, Mansfield was the first American economist to lecture in the People's Republic of China.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions