Overview

Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students’ learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.

Full Product Details

Author:   Michael Baye
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Professional
Edition:   7th edition
Dimensions:   Width: 19.30cm , Height: 3.10cm , Length: 25.70cm
Weight:   1.107kg
ISBN:  

9780073375960

ISBN 10:   0073375969
Pages:   656
Publication Date:   16 November 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   0073523224
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter 1: The Fundamentals of Managerial EconomicsChapter 2: Market Forces: Demand and SupplyChapter 3: Quantitative Demand AnalysisChapter 4: The Theory of Individual BehaviorChapter 5: The Production Process and CostsChapter 6: The Organization of the FirmChapter 7: The Nature of IndustryChapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive MarketsChapter 9: Basic Oligopoly ModelsChapter 10:Game Theory: Inside OligopolyChapter 11:Pricing Strategies for Firms with Market PowerChapter 12:The Economics of InformationChapter 13:Advanced Topics in Business StrategyChapter 14:A Manager’s Guide to Government in the MarketplaceCase Study: Challenges at Time Warner: Appendix A: Answers to Selected End-of-Chapter ProblemsAppendix B: Additional Readings and References

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Michael R. Baye. University of Indiana

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