Overview
Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with
?** A completely new introductory chapter emphasizing decision-making and behavioral biases,
?** Intensive application to current issues including the sub-prime financial crisis and global competition, as well as
?** Streamlined presentation focusing on the economics that managers need to know.
As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.
The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.
Full Product Details
Author: Ivan Png (National University of Singapore, Singapore)
Publisher: Not Avail
Imprint: Not Avail
ISBN: 9786613686688
ISBN 10: 6613686689
Pages: 380
Publication Date: 14 June 2012
Audience:
General/trade
,
General
Format: Electronic book text
Publisher's Status: Active
Availability: In stock
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.