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OverviewOffers an innovative perspective of managerial practices adopted by multinational companies. The authors examine the challenges they face in the global environment, headquarters-subsidiaries relationships as well as partnerships and networks they form across the world. Full Product DetailsAuthor: U. MayrhoferPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Dimensions: Width: 14.00cm , Height: 2.00cm , Length: 21.60cm Weight: 0.490kg ISBN: 9781137023889ISBN 10: 1137023880 Pages: 266 Publication Date: 28 November 2012 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of Tables List of Figures List of Boxes Preface; A.Rugman Acknowledgements Notes on Contributors Introduction PART I New Challenges of Multinational Companies in a Rapidly Changing Global Environment MNCs in the Global Economy; U.Mayrhofer Growth Opportunities for French MNCs in Emerging Markets (BRIC); C.Mercier-Suissa Internationalization Strategies of MNCs in the Wine Industry; C.Pivot The Governance of MNCs: Continuity or Breakdown?; F.Roth Impact of Credit Rating on Strategies of MNCs; C.Faverjon & F.Lantin PART II The Complexity of Internal Management: Headquarters-subsidiaries Relationships Establishing Foreign Subsidiaries: The Accor Group; E.Moalla & L.Chalençon The Legal Framework of the Relationship between Headquarters and Subsidiaries in MNCs; J-B.Cartier & C.Melin Innovation Processes in MNCs: The Case of Groupe SEB; L.Arzumanyan & C.Melin Creating an Observatory of International Managerial Professions; J.Rive & P.M.Collin International Mobility: An Opportunity for Managers to Acquire and Transfer Competencies; P.Berthier & A.Roger PART III Management of Multiple Partnerships Formed by Multinational Companies How do MNCs Manage Successful Partnerships?; E.Moalla & D.Triki Managing Alliances of MNCs: Does National Culture Matter?; Y-F.Livian The Construction of Networks by MNCs: An Analysis of the Banking Sector; P.M.Collin Partnerships between French MNCs and Chinese Companies: Win-win Relationships?; M.Rais & S.Lin Implementing Corporate Social Responsibility in MNCs: Google Incorporated; A.P.Pündrich & S.Mercuri Conclusion GlossaryReviewsAuthor InformationLUSINE ARZUMANYAN Assistant Professor of Management at IAE Lyon (Institut d'Administration des Entreprises, School of Management), Jean Moulin Lyon 3 University, France PASCALE BERTHIER Affiliated Professor at EM Lyon Business School, France JEAN-BAPTISTE CARTIER Associate Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France LUDIVINE CHALENÇON Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France CLAIRE FAVERJON Associate Professor at IAE Lyon, Jean Moulin Lyon 3 University, France FRANÇOIS LANTIN Associate Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France SIMIN LIN Doctoral student in Management at IAE Lyon, Jean Moulin Lyon 3 University, France YVES-FRÉDÉRIC LIVIAN Professor Emeritus at IAE Lyon, Jean Moulin Lyon 3 University, France CHRISTOPHER MELIN Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France CATHERINE MERCIER-SUISSA Associate Professor of Economics at IAELyon, Jean Moulin Lyon 3 University, France, and is the Director of the CFIMI (Centre Franco-Italien de Management International, Franco-Italian centre for international management) SYLVAINE MERCURI Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France EMNA MOALLA Doctoral student in International Business at the Magellan Research Centre of IAE Lyon, Jean Moulin Lyon 3 University, France ALINE PEREIRA PÜNDRICH Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France CATHERINE PIVOT Professor of Economics at IAE Lyon, Jean Moulin Lyon 3 University, France MAHA RAIS Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France JÉRÔME RIVE Associate Professor of Managementa and Dean of IAE Lyon, Jean Moulin Lyon 3 University, France ALAIN ROGER Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France FABRICE ROTH Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, France DORA TRIKI Doctoral student in International Business at the Magellan Research Centre, IAE Lyon, Jean Moulin Lyon 3 University, France Tab Content 6Author Website:Countries AvailableAll regions |
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