Overview

"This book is a look inside the day-to-day life of a retail manager as he witnessed from the front lines a company take the country by storm. Through a model of selling low priced clothing partnered with celebrity endorsements, the company’s rise was as big as their fall. After over a decade of teaching, the author, now a marketing and strategy professor, recalls his former life in retail. In a light-hearted and funny first-person narrative, the author takes you on a ride through his time with the now defunct clothing retailer Steve and Barry’s. He shares the lessons he learned from inside the store while watching mistakes made along the way. Through stories of being robbed at gunpoint, finding a dead body in the dumpster, and working to the point of exhaustion, the reader is given a firsthand account of the best and worst practices in store management. Designed to introduce students to business, management, entrepreneurship, and retail, it allows students to answer the question ""Do I really want to be a manager?"""

Full Product Details

9781433184840

Table of Contents

Reviews

Author Information

Christopher M. Tingley holds a D.B.A. from Walden University, a M.B.A. from Clarion University of Pennsylvania, and a B.A. from Gannon University. He is currently an assistant professor of marketing and strategy at Utica College in Utica, New York.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available