Overview

The Serbs are proud, passionate, and generous people with an independent streak. Since they first entered the region as warrior tribes allied with the Byzantine Empire, they have always had to fight for survival against powerful enemies, including the Ottoman Turks and the Habsburg Empire.Within one generation the Serbian people have undertaken an epic journey from an authoritarian, monocratic society to an open-minded, democratic one. There are still many demons to overcome, yet Serbia has everything to play for. Even if they sometimes appear abrupt and intrusive, the Serbs are enduring and uncompromising, with a strong sense of warmth and loyalty.Against the turbulent backdrop of Serbia's more recent history, the visitor to Serbia needs to be well informed and sensitive to people s feelings. Culture Smart! Serbia introduces you to a diverse, complex, and dynamic society, and provides an insight into Serbian values and the Serbian way of life. It will tell you who the Serbs are, what are they like, what they love, and what they respect.It guides you through their customs, quirks, and etiquette, and offers tips on communicating and doing business with them. It will tell you how people behave in particular situations and how they experience their culture and customs, so that you know how to respond appropriately. As a visitor to Serbia, if you show interest and respect, you will receive warm hospitality and lasting loyalty in return!

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9781857336597

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Culture Smart! has come to the rescue of hapless travellers...' Sunday Times Travel, ' the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries.' Global Travel, ' full of fascinating, as well as common sense, tips to help you avoid embarrassing faux pas.' Observer, ' as useful as they are entertaining.' Easy Jet Magazine, ' offer glimpses into the psyche of a faraway world.' New York Times

Culture Smart! has come to the rescue of hapless travellers, Sunday Times Travel - ...the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries, Global Travel - ...full of fascinating, as well as common sense,

Culture Smart! has come to the rescue of hapless travellers, Sunday Times Travel - ...the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries, Global Travel - ...full of fascinating, as well as common sense, tips to help you avoid embarrassing faux pas, Observer - ...as useful as they are entertaining, Easy Jet Magazine - ...offer glimpses into the psyche of a faraway world, New York Times.

Author Information

Lara Zmukic grew up in Montenegro and Serbia, trained as an economist, and graduated from the Novi Sad Faculty of Economics in northern Serbia. In 1997 she moved to Great Britain, where she met and married her husband. Today she is the managing director of a media company specializing in the production and post-production of video content for a varied range of blue-chip clients, including the BBC, CNN, and Xerox. She divides her time between London, Belgrade, and Montenegro, where she still has many family connections.

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