Overview

Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business.

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9781137024817

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'With social media comes great responsibility. These networks are communities for building businesses and also for tearing them down. Ronan shows you how to inspire communities to build a meaningful and engaged brand in a new era of connected consumerism.' -Brian Solis, digital analyst, anthropologist, and author of What's the Future of Business (WTF) 'Many books detail why new technologies are changing business-Ronan Gruenbaum refreshingly shows us how organizations can embrace and adopt them.' -Erik Qualman, Pulitzer Prize Nominated Author

Author Information

Ronan Gruenbaum is Professor of Marketing and Technology and Associate Dean at the London postgraduate campus of Hult International Business School, having joined Hult from Ashridge Business School where he was, most recently, Associate. Ronan has over fifteen years' corporate experience in e-commerce, digital marketing, mobile technologies, online learning and social media and in addition to teaching on MBA and executive education programmes has spoken extensively on the role of social technologies in business education at conferences for industry organisations AACSB, EFMD, CEEMAN, ECBE and ABS. He is the author of a chapter on the role of social technologies in business education 'When the classroom is no longer a room' in the Palgrave Macmillan book The Future of Learning: insights and innovations from executive development. Ronan blogs at www.TechnoWaffle.com and Tweets as @SealTree.

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