Overview

Eleven such case studies are featured in the book, including: Titan, which came out with the slimmest water-resistant watch in the world; Su-Kam, a power backup company that did not fit into an existing industry but ended up creating a new one; Shantha Biotech, which developed a low-cost Hepatitis-B vaccine and ushered in the biotechnology age in India; Trichy Police, which rewrote policing paradigms to nip extremism and crime in the bud, thus transforming the city. Through the breakthroughs achieved by these organizations, Porus Munshi shows that to do what is considered 'impossible' in your particular industry, you have to be subversive and think differently. In the process, if the existing business model needs to be turned on its head, then so be it!

Full Product Details

Author:   Munshi Porus
Publisher:   HarperCollins India
Imprint:   HarperCollins India
Dimensions:   Width: 14.00cm , Height: 2.20cm , Length: 21.50cm
Weight:   0.323kg
ISBN:  

9788172237745

ISBN 10:   817223774
Pages:   254
Publication Date:   15 March 2009
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock  
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Porus Munshi is a partner consultant at Erehwon Innovation Consulting, a company dedicated to fuelling innovation in India. He triggers and facilitates innovation missions and works with top leadership teams, helping them make mindset shifts.

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