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OverviewA veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising. Full Product DetailsAuthor: John CaplesPublisher: www.bnpublishing.com Imprint: www.bnpublishing.com Dimensions: Width: 15.20cm , Height: 1.60cm , Length: 22.90cm Weight: 0.513kg ISBN: 9781638231288ISBN 10: 1638231281 Pages: 258 Publication Date: 08 February 2013 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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