Overview

The classical music world is changing. Symphony orchestras across the United States have been publicly struggling with deficits, bankruptcies and closings as orchestra costs continue to rise faster than revenue. Audiences are moving away from subscriptions, are buying tickets the last minute, and making fewer purchases per household. In reaction to these facts, orchestras need to realign with community interests. Orchestra programming that features pop, rock and contemporary music with celebrity artists is experiencing an increased presence. The effects across the classical music industry of pop performances with orchestras featuring artists like Sting, Ben Folds, James Taylor, Idina Menzel and Earth, Wind & Fire are examined in this book. Research has proven that well-known mainstream pop, rock and country artists are filling orchestra halls across the country. These types of concerts have increased interest and concert audience attendance. Relevant pops programming is an established way to bring in more patrons and expand the audience base. Patterns of sold-out performances could make a positive impact on long-term financial sustainability. In this book, analysis was conducted among orchestras of all sizes across the United States. Input was gathered from artist agents, musicians, orchestra management staff, and attendees of traditional classical programming. Newly composed classical repertoire by contemporary young musicians with mainstream influence was also studied. A must read for musicians, orchestra staff and classical music aficionados!

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9781480162587

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