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OverviewHelen Damon-Moore is Adjunct Professor of Women's Studies and Education at Cornell College. She is co-author of Literacy in the United States: Readers and Reading Since 1880. Full Product DetailsAuthor: Helen Damon-MoorePublisher: State University of New York Press Imprint: State University of New York Press Dimensions: Width: 15.20cm , Height: 2.50cm , Length: 22.90cm Weight: 0.372kg ISBN: 9780791420584ISBN 10: 0791420582 Pages: 263 Publication Date: 12 August 1994 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsAcknowledgments Introduction 1. A Man, a Woman, and a New Magazine: Cyrus Curtis and Louisa Knapp Curtis and the Ladies' Home Journal, 1883--1889 2. From Gendered Lives to a Gendered Magazine: The Content of the Journal, 1883--1889 3. A New Editor and a New Voice: Edward Bok Transforms the Journal, 1890--1900 4. Mixed Messages in a Commercial Package: The Content of the Journal, 1890--1900 5. Creating a Magazine for Men: Curtis Gets the Post and the Post Gets Lorimer, 1897-1900 6. Speaking to and about Men: The Content of the Post, 1897--1900 7. The Journal is for Women and the Post is for Families: The Vicissitudes of the Curtis Magazines, 1900-1910 8. Oppositions and Overlaps in Views of Women and Men: The Content of the Journal and the Post Compared, 1900-1910 Epilogue Methodological Note Notes Bibliography IndexReviews"""Helen Damon-Moore's Magazines for the Millions is both entertaining and analytical, loaded with telling comparisons of the Ladies' Home Journal and the Saturday Evening Post, sharp observations about the magazines' content, their production, and readers' responses. Her insights about gender construction are important for all readers interested in popular culture. I found fascinating the story of how the Post floundered as a men's magazine while the Journal soared on the wings of 'gendered commerce.' The book is a fine example of a new genre of studies of the history of print culture."" - Carl Kaestle, University of Wisconsin-Madison ""Before Hugh Hefner, Ted Turner, and Oprah Winfrey there were Cyrus and Louisa Curtis, Edward Bok, and George Horace Lorimer. In this incisive cultural study, Helen Damon-Moore brings vividly alive the world of the great mass magazines that shaped the outlook of generations of Americans. Exploiting primary sources and current theoretical perspectives, Damon-Moore documents the magazines' role in the commercialization of gender and the gendering of commerce. Magazines for the Millions merits the close attention of all students of American popular culture-and anyone looking for a good read."" - Paul Boyer, Institute for Research in the Humanities ""In this absorbing history of the early years of the Saturday Evening Post and the Ladies' Home Journal, Helen Damon-Moore provides a penetrating look into the construction of gender in America's first mass-circulation magazines. Anyone interested in the evolution of modern ideals of femininity and masculinity will profit from reading Damon-Moore's account of these two formative institutions."" - Rosalind Rosenberg, Barnard College" Helen Damon-Moore's Magazines for the Millions is both entertaining and analytical, loaded with telling comparisons of the Ladies' Home Journal and the Saturday Evening Post, sharp observations about the magazines' content, their production, and readers' responses. Her insights about gender construction are important for all readers interested in popular culture. I found fascinating the story of how the Post floundered as a men's magazine while the Journal soared on the wings of 'gendered commerce.' The book is a fine example of a new genre of studies of the history of print culture. - Carl Kaestle, University of Wisconsin-Madison Before Hugh Hefner, Ted Turner, and Oprah Winfrey there were Cyrus and Louisa Curtis, Edward Bok, and George Horace Lorimer. In this incisive cultural study, Helen Damon-Moore brings vividly alive the world of the great mass magazines that shaped the outlook of generations of Americans. Exploiting primary sources and current theoretical perspectives, Damon-Moore documents the magazines' role in the commercialization of gender and the gendering of commerce. Magazines for the Millions merits the close attention of all students of American popular culture-and anyone looking for a good read. - Paul Boyer, Institute for Research in the Humanities In this absorbing history of the early years of the Saturday Evening Post and the Ladies' Home Journal, Helen Damon-Moore provides a penetrating look into the construction of gender in America's first mass-circulation magazines. Anyone interested in the evolution of modern ideals of femininity and masculinity will profit from reading Damon-Moore's account of these two formative institutions. - Rosalind Rosenberg, Barnard College Author InformationHelen Damon-Moore is Adjunct Professor of Women's Studies and Education at Cornell College. She is co-author of Literacy in the United States: Readers and Reading Since 1880. Tab Content 6Author Website:Countries AvailableAll regions |
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