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OverviewMagazine Production is a guide to the practical processes of taking a magazine from initial idea to final print, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines. Full Product DetailsAuthor: Jason WhittakerPublisher: Taylor & Francis Ltd Imprint: Routledge Volume: v. 10 Dimensions: Width: 15.60cm , Height: 1.30cm , Length: 23.40cm Weight: 0.328kg ISBN: 9780415435208ISBN 10: 041543520 Pages: 194 Publication Date: 02 May 2008 Audience: College/higher education , Tertiary & Higher Education Replaced By: 9781138122154 Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsIntroduction 1: Magazines and their markets 2: The Business of Magazines 3: Magazine Attracting interest and circulation 4: Copy and Editorial 5: Photography and design 6: Layout, print and post-production 7: Legal and ethical issues Conclusion: The Future of Magazines Glossary IndexReviews<p>'This book is sorely needed... a 'must purchase'... The writing style is accessible and there is a useful glossary. I've produced small-circulation magazines for years and I learned new things. I just wish this book had been around when I was moderating coursework.' - Media Education Association Newsletter<p>'I would recommend both books and if you are seriously considering magazines for analysis and production exercises, both the [Magazines] Handbook and the [Magazine] Production book are essential buys.' - Media Education Association Newsletter 'This book is sorely needed... a 'must purchase'... The writing style is accessible and there is a useful glossary. I've produced small-circulation magazines for years and I learned new things. I just wish this book had been around when I was moderating coursework.' - Media Education Association Newsletter 'I would recommend both books and if you are seriously considering magazines for analysis and production exercises, both the [Magazines] Handbook and the [Magazine] Production book are essential buys.' - Media Education Association Newsletter Author InformationUniversity College Falmouth Tab Content 6Author Website:Countries AvailableAll regions |
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