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OverviewMadmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing. Full Product DetailsAuthor: Cécile ArmandPublisher: De Gruyter Imprint: De Gruyter Oldenbourg Edition: Englische Übersetzung eines Reihentitels (978-3-11-118539-2), der bereits gesetzt wurde und bald veröffentlicht wird. Dimensions: Width: 15.50cm , Height: 1.60cm , Length: 23.00cm Weight: 0.509kg ISBN: 9783111388243ISBN 10: 3111388247 Pages: 268 Publication Date: 04 June 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationCécile Armand, Ecole Normale Supérieure de Lyon, France. Tab Content 6Author Website:Countries AvailableAll regions |