Overview

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.

Full Product Details

Author:   Richard Kirshenbaum ,  Jerry Della Femina
Publisher:   Open Road Media
Imprint:   Open Road Media
Dimensions:   Width: 13.90cm , Height: 1.50cm , Length: 21.50cm
Weight:   0.299kg
ISBN:  

9781453258170

ISBN 10:   1453258175
Pages:   232
Publication Date:   20 September 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

PrologueTHE COMPETITIVE LANDSCAPE Chapter One: My Long G’Island Accent   ..p.6 Chapter Two: Boy Friday Becomes Ad Boy...p.23 THE STRATEGY Chapter Three: Big Dreams, Big Personalities and Andy Warhol.p.33 THE PITCH Chapter Four: Our First Real Office, Solid Gold.p.48 Chapter Five: My Most Un-Favorite Yearp.63 Chapter Six: I Almost Did It My Way..p.76 Chapter Seven: Expect the Unexpected.p.88 Chapter Eight: Adland...p.103 THE CAMPAIGN Chapter Nine: Go West, Young Man..p.110 Chapter Ten: If You Can Make It Here, Buy Prozac!.............p.133 Chapter Eleven: The Best Stuff Doesn’t Get Any Betterp.147 Chapter Twelve: The Most Fun You Can Have with Your  Clothes On.p. 162 Chapter Thirteen: Ice, Ice, Baby.p.185 Chapter Fourteen: In the Name of Love..p. 196 BRAND EXTENSION Chapter Fifteen: Innovation Tastes Great..p.205 Chapter Sixteen: When You Have a Great Idea- Bottle It!.......p.219 Chapter Seventeen: If It’s Going to Happen, It’s Going to Happen in New Yorkp. 225 Chapter Eighteen: Pass the Torch...p. 230 Epilogue

Reviews

A shimmering piece of work, in which the flash illuminates the creative act. -- Kirkus Reviews With Madboy , Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun. --Jerry Della Femina Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon. --James Patterson

A shimmering piece of work, in which the flash illuminates the creative act. -- Kirkus Reviews <br><br> With Madboy , Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun. --Jerry Della Femina<br><br> Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard<br>Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon. --James Patterson

A shimmering piece of work, in which the flash illuminates the creative act. -- Kirkus Reviews With Madboy , Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun. --Jerry Della Femina Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon. --James Patterson

Author Information

Richard Kirshenbaum (b. 1962) is one of the most exciting personalities in New York City advertising. With partner Jonathan Bond, he founded the Kirshenbaum Bond + Partners agency, which pioneered such innovative marketing concepts as the pop-up store, sidewalk advertising, and other forms of high-visibility guerilla marketing. Kirshenbaum has lectured at Harvard Business School, appeared on Crain’s “40 under Forty” list, sat on the board of directors of the One Club for Art & Copy, and been named #2 on a list of top 100 entrepreneurs of the United States. His other books include Under the Radar, cowritten with Bond, and Closing the Deal, a book on relationships that has been translated into nine languages. An accomplished playwright, his work has been produced by David Mamet’s Atlantic Theater Company. He currently writes for Us Weekly, contributing to its regular “Fashion Police” feature.

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