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This collection of thirteen essays matches its subject's invention, wit, and historical earnestness. The scholarship is creative, carrying theoretical sophistication with a lightness of touch. This study of the contemporary cultural phenomenon that is Mad Men is important for anyone interested in understanding how a television show can dramatize the political implications of gender, race, family, and the intersection between the workplace and the home. Readers will have fun while they tussle with important ideas and recognize shrewd connections between past and present. -- Roderick McGillis, The University of Calgary At last, the most provocative series on TV gets its due academic analysis. Each essay here provides trenchant insights into the show and how it reflects our culture and its influences. -- Maurice Yacowar, University of Calgary A roundup of bestsellers from the decade introduces readers to how what happens to Mad Men's characters mirrors the common story lines of novels centering on the bored housewife, the swinging single, the business man, and the working girl. Communication Booknotes Quarterly Surveys of and interviews with political Twitter users seek answers to several important questions: Who follows political leaders on Twitter-and why? How persuasive are political tweets? And more broadly, is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. Communication Booknotes Quarterly

This collection of thirteen essays matches its subject's invention, wit, and historical earnestness. The scholarship is creative, carrying theoretical sophistication with a lightness of touch. This study of the contemporary cultural phenomenon that is Mad Men is important for anyone interested in understanding how a television show can dramatize the political implications of gender, race, family, and the intersection between the workplace and the home. Readers will have fun while they tussle with important ideas and recognize shrewd connections between past and present. -- Roderick McGillis, The University of Calgary

This collection of thirteen essays matches its subject's invention, wit, and historical earnestness. The scholarship is creative, carrying theoretical sophistication with a lightness of touch. This study of the contemporary cultural phenomenon that is Mad Men is important for anyone interested in understanding how a television show can dramatize the political implications of gender, race, family, and the intersection between the workplace and the home. Readers will have fun while they tussle with important ideas and recognize shrewd connections between past and present. -- Roderick McGillis, The University of Calgary At last, the most provocative series on TV gets its due academic analysis. Each essay here provides trenchant insights into the show and how it reflects our culture and its influences. -- Maurice Yacowar, University of Calgary A roundup of bestsellers from the decade introduces readers to how what happens to Mad Men's characters mirrors the common story lines of novels centering on the bored housewife, the swinging single, the business man, and the working girl. Communication Booknotes Quarterly

Author Information

Heather Marcovitch is professor of English at Red Deer College, where she teaches courses in Victorian literature and critical theory. Nancy E. Batty is professor of English at Red Deer College, where she has taught American and international literature and science fiction for almost twenty years.

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