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OverviewThis book is not just another academic tome about WAP (Wireless Application Protocol), it is about the increasing general trend towards using technology for transactions and communication on the move. It is a realistic, practical overview, explaining firstly what M-commerce actually means for today, what its potential is for the future and how this may impact on both business and the individual. Mark Brown's previous title, Project Management in a week, is the best selling book in the series. Full Product DetailsAuthor: Mark BrownPublisher: John Murray Press Imprint: John Murray Learning Dimensions: Width: 12.80cm , Height: 0.90cm , Length: 19.50cm Weight: 0.128kg ISBN: 9780340850572ISBN 10: 0340850574 Pages: 96 Publication Date: 27 September 2002 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Out of stock  Table of Contents1 - Sunday: M-Commerce, M-Business and the mobile internet. 2 - Monday: The technology- mobile communications; 3 - Tuesday: The technology- mobile devices; 4 - Wednesday: What M-Commerce means for business; 5 - Thursday: What M-Commerce means for individuals; 6 - Friday: The future opportunities, risks and challenges; 7 - Saturday: the M-Commerce worldReviewsAuthor InformationMark Brown is a Management Consultant with one of the world's leading consultancies with a background in both technology and business. Being wheelchair-bound, he has a keen personal interest in a mobile world which allows him to undertake his work wherever he is. As well as being able to give a view on M-Commerce for business, he can also give a view of how it affects people, both as a consumers and as an individuals Tab Content 6Author Website:Countries AvailableAll regions |
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